Awesome question, girl. Obviously the hope is that readers will read your book and get to that point right after your book ends where you've invited them to either receive something for free by clicking on a certain link or to receive new release updates by clicking on the link you provide, but there are a few other ways where you can make that link to your mailing list more readily available and more visible.
- On your author page in the bio section make sure the first thing you do is write down your free offer and a link to your mailing list before going into your bio. To give you an example, this is what the beginning of my author bio on Goodreads looks like.
Do you see how I sneaked that mailing list right at the beginning? Make sure you ask a question that will catch their attention and follow it up with a call to action, such as "Check out your freebie here" or "Download your free book here."
- Another little trick to get people to sign up for your mailing list is to do Goodreads Giveaways. There is an awesome opportunity here to slip a link to your mailing list in the actual giveaway description. So you put a short blurb of your book in the description and then you add another call to action just underneath it. This is what mine looks like:
Now when you click on the link you'll see that I made a very specific opt-in page for Goodreads users explaining that while I can't afford to give everyone who entered the giveaway a paperback copy, I can certainly afford to give them an ecopy of one of my books for free. Check out the way I worded it so you can see how to word your own opt-in page for Goodreads Giveaways. http://authorcjanaya.com/ebooks....
Note: Goodreads is finicky about using the word free and will sometimes delete your little note at the end of the giveaway. So don't use the word free. They are assuming that if you offer people a free book then those people won't bother to enter the giveaway. If they delete your little note, try editing it again and wording it differently until they accept it. I'm not sure why they are such sticklers for this or even why they care since it is your giveaway, but then no one has ever claimed that Goodreads as a website is very easy to navigate, and those online Goodreads librarians can be nit picky about things.
- Another way to get people to sign up for your newsletter is to go into groups that read your genre of books and offer the free book with a link to your email list. This can be super time consuming so I would recommend doing two or three groups a day instead burning yourself out trying to do too much and then never attempting it again after that. Most groups on Goodreads have an author's folder or a free promotions folder where you can create a new topic and advertise your freebie. If a group doesn't have a spot for that, don't post it in that group. You'll either get your post deleted or be considered a spammy individual and you want to keep up good relations with readers and authors on Goodreads.
If anyone else has any suggestions please feel free to comment so we can all benefit from the help.